Football Innovation: New Opportunities for the industry post COVID-19For this week's online Meetup we had the pleasure to host Marshall Glickman, CEO of G2 Strategic, a global sports business consultancy with European clients such as LaLiga (4th consecutive year) and EuroLeague Basketball (18th consecutive year), and former president of the NBA’s Portland Trail Blazers, and...Read More
Federico Quarato, CEO di Dynamitick, realtà leader in Italia per lo sviluppo di dynamic pricing e ticketing, ha incontrato Marshall Glickman, CEO di G2 Strategic, per confrontarsi sul modello sportivo americano e sulla possibilità di concludere la Serie A 2019/2020 con i play-off, formula tanto discussa in questi giorni in cui si deve necessariamente scegliere una strada per...Read More
The changing room tunnel, the press room or the plane where the players travel. More and more LaLiga teams allow fans to share space with professionals during game day. The football party involves much more than 90 minutes of show; today is an experience where gastronomy, games and history are mixed A group of fans watch a game...Read More
December 2, 2019 Madrid, Spain & Portland, Oregon G2 to lead new Customer Experience Committee and continue to advise Spanish professional football clubs LaLiga, the Spanish professional football league,and G2 Strategic (“G2”) today announced the 4th consecutive extension of its consulting agreement, continuing a collaboration that began in November 2016. Under the new agreement, G2...Read More
« How can we talk about the Ligue 1 fan experience without first addressing demand. Because there are a lot of empty seats in the stadiums. Although we covered the fan experience in our presentation, G2 emphasized that the LFP needed to be in the business of new customer acquisition first. The LFP responded very...Read More
« The potential LaLiga game in the USA stirred up a huge controversy in Europe. I am sure Javier Tebas expected this reaction. I like that he challenged the system. He made a statement of intent by questioning the status quo of sports governance in Europe. He didn’t win the first round, but it’s a...Read More
Ironically, the U.S. sports leagues are run on a relatively socialist distribution model, while in Europe the sports business is a complete free- market wild, wild west, where in the end something like 90 % of the revenue goes to probably less than 10 % of the clubs in Europe. As a result, in Europe,...Read More
A sports and jazz lover, Marshall Glickman has been playin’ ball in sports business for almost 35 years. Originally from Portland, Oregon, he began his career in jazz program syndication for radio in Los Angeles, then in door-to-door selling of the then embryonic cable television business. Hired by the Portland Trailblazers in 1983, he took...Read More
