As a result of the pandemic, European football clubs are facing a £7.5 billion loss across two seasons of football. Football must understand, fundamentally, it is entertainment. Entertainment competes in the attention and experience economy, and many other properties (Netflix, Disney+, NBA, Apple, Peloton, Amazon, etc.) are delivering to football fans more effectively, efficiently, and...Read More
Euroleague and Elevate to develop general marketing strategy, ticket and premium hospitality services, and event management for the Final Four. Amplifying fan, premium and brand experience main goals for the partnership. Euroleague Basketball, the organising body of the Europe’s elite club basketball competition has today partnered with Elevate Sports Ventures, the best-in-class sports and entertainment...Read More
G2 Strategic CEO brings global sports management experience to crowd intelligence software company BOSTON, March 02, 2021 (GLOBE NEWSWIRE) — Armored Things, the crowd intelligence software company, today announced the addition of Marshall Glickman, the CEO of G2 Strategic, LLC, to its Board of Advisors. G2 is a boutique consulting firm providing global sports business solutions to...Read More
Results on the pitch matter. However, in European football, too many “old school” bosses want to win at all costs, taking on unsustainable debt loads and wage-to-revenue ratios, without regard for the economic consequences. This includes draining resources that are urgently needed to respond to the challenge of declining interest among Gen Z (as revealed in recent...Read More
As part of LaLiga’s Customer Experience Committee, clubs are working to create new digital experiences for fans.Embracing digital transformation has become essential to maintaining existing fans and attracting new ones, according to G2 Strategic CEO Marshall Glickman. While LaLiga stadiums remain closed to fans due to the coronavirus pandemic, there is hope that supporters can...Read More
G2 to continue providing consultancy to club working groups formed by LaLiga to evolve fan experiences and customer engagement strategies G2 Strategic (“G2”) today announced the 5th consecutive extension of its consulting agreement with LaLiga, the Spanish professional football league, continuing a collaboration that began in November 2016. Under the new agreement, G2 will continue...Read More
The consulting firm G2 Strategic will advise the clubs of the Spanish soccer competition in the development of “new experiences for those attending stadiums and broader strategies for client participation.” LaLiga and G2 Strategic renew their alliance in full redefinition of the stadium experience due to the impact of the Covid-19 pandemic. For the fifth consecutive...Read More
Collaboration set-up to help the sports industry address the challenges & opportunities in the post-pandemic “new normal” N3XT Sports (“N3XT Sports”) co-founded by Mounir Zok, former Director of Innovation & Technology for the US Olympic Committee, G2 Strategic (“G2”), led by former NBA executive Marshall Glickman, and Maheta Molango, former CEO of RCD Mallorca football...Read More
