G2 Strategic addresses a broad range of issues and opportunities faced by the sports and entertainment industries. G2’s focus is analysis, business strategy and problem-solving. Major areas of expertise include:

 

Business Planning

Strategy

Forecasting

Business Plans

Income Maximization

P&L Development & Evaluation

Cost cutting, efficiencies and streamlining

Sensitivity Analysis

 

Franchise Acquisition Evaluation & Consulting

Team Management Consulting

Negotiation

Lead negotiator or background advisor

Contract development

 

Public/Private Partnerships

Government Investment

Infrastructure Coordination

Transit Encouragement

Risk Mitigation Structures

Taxpayer Protection Concepts

 

Venue Development

Project Planning & Management

Finance Strategy

Program & Design

Operations & Bookings

Business Strategy & Modeling

Public/Private Partnerships

Sales & Marketing

Development Teams

Lease Negotiations

Event Creation

 

Ticket Sales

Evaluation & Re-Structuring

Workshops

Strategy & Planning

Pricing, Scaling, Packaging & Product Mix

Organizational Structure

Sales Training

Customer Relationship Management

Sales Techniques

Income Maximization Strategies

 

Corporate Partnerships

Sponsorship Development

Activation (consumer promotions, cause marketing, grassroots programs).

Negotiation

Naming Rights and Entitlements

Presenting sponsorships

 

Television, Radio, Cable and New Media

Media Mix

Sponsorship Integration

Business Models

Negotiation & contracts

Production standards and concept development

 

Event Management

Venue Operations

Bookings

Event creation and management

Food & Beverage

Retailing

Display technology

Space concepts

 

Research Strategies & Application

Licensing & Retailing Integration

Branding & Trademarks

Cause Marketing, Community Programs & Grassroots Initiatives

Corporate Communications, Public Relations & Messaging

Organizational Structure

Personnel & Productivity

Leadership

Bylaws and Protocol