About G2

We provide global sports business solutions, addressing a broad range of issues and opportunities faced by the sports and entertainment industries.

What G2 Can Do For You

G2 Strategic addresses a broad range of issues and opportunities faced by the sports and entertainment industries. G2’s focus is analysis, business strategy and problem-solving. Major areas of expertise include:


Business Planning
Business Plans
Income Maximization
P&L Development & Evaluation
Cost cutting, efficiencies and streamlining
Sensitivity Analysis

Franchise Acquisition Evaluation & Consulting
Team Management Consulting
Lead negotiator or background advisor
Contract development

Public/Private Partnerships
Government Investment
Infrastructure Coordination
Transit Encouragement
Risk Mitigation Structures
Taxpayer Protection Concepts

Venue Development
Project Planning & Management
Finance Strategy
Program & Design
Operations & Bookings
Business Strategy & Modeling
Public/Private Partnerships
Sales & Marketing
Development Teams
Lease Negotiations
Event Creation

Ticket Sales
Evaluation & Re-Structuring
Strategy & Planning
Pricing, Scaling, Packaging & Product Mix
Organizational Structure
Sales Training
Customer Relationship Management
Sales Techniques
Income Maximization Strategies

Corporate Partnerships
Sponsorship Development
Activation (consumer promotions, cause marketing, grassroots programs).
Naming Rights and Entitlements
Presenting sponsorships

Television, Radio, Cable and New Media
Media Mix
Sponsorship Integration
Business Models
Negotiation & contracts
Production standards and concept development

Event Management
Venue Operations
Event creation and management
Food & Beverage
Display technology
Space concepts

Research Strategies & Application
Licensing & Retailing Integration
Branding & Trademarks
Cause Marketing, Community Programs & Grassroots Initiatives
Corporate Communications, Public Relations & Messaging
Organizational Structure
Personnel & Productivity
Bylaws and Protocol