Press

Revenue diversification is no longer “nice-to-have”

As a result of the pandemic, European football clubs are facing a £7.5 billion loss across two seasons of football. Football must understand, fundamentally, it is entertainment. Entertainment competes in the attention and experience economy, and many other properties (Netflix, Disney+, NBA, Apple, Peloton, Amazon, etc.) are delivering to football fans more effectively, efficiently, and...
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Elevate Sports Ventures grows European operation in partnership with Euroleague Basketball

Euroleague and Elevate to develop general marketing strategy, ticket and premium hospitality services, and event management for the Final Four. Amplifying fan, premium and brand experience main goals for the partnership. Euroleague Basketball, the organising body of the Europe’s elite club basketball competition has today partnered with Elevate Sports Ventures, the best-in-class sports and entertainment...
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Armored Things Adds Sports Executive Marshall Glickman to Its Board of Advisors

G2 Strategic CEO brings global sports management experience to crowd intelligence software company     BOSTON, March 02, 2021 (GLOBE NEWSWIRE) — Armored Things, the crowd intelligence software company, today announced the addition of Marshall Glickman, the CEO of G2 Strategic, LLC, to its Board of Advisors. G2 is a boutique consulting firm providing global sports business solutions to...
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European football must look beyond win-at-all-costs strategy and blend in U.S. approach

Results on the pitch matter. However, in European football, too many “old school” bosses want to win at all costs, taking on unsustainable debt loads and wage-to-revenue ratios, without regard for the economic consequences. This includes draining resources that are urgently needed to respond to the challenge of declining interest among Gen Z (as revealed in recent...
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LaLiga partner G2 strategic: Digital ticketing creates new opportunities for clubs

As part of LaLiga’s Customer Experience Committee, clubs are working to create new digital experiences for fans.Embracing digital transformation has become essential to maintaining existing fans and attracting new ones, according to G2 Strategic CEO Marshall Glickman. While LaLiga stadiums remain closed to fans due to the coronavirus pandemic, there is hope that supporters can...
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