Press

LaLiga/G2 Strategic extend collaboration for 4th consecutive year

December 2, 2019 Madrid, Spain & Portland, Oregon G2 to lead new Customer Experience Committee and continue to advise Spanish professional football clubs LaLiga, the Spanish professional football league,and G2 Strategic (“G2”) today announced the 4th consecutive extension of its consulting agreement, continuing a collaboration that began in November 2016. Under the new agreement, G2...
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“The French LFP needed to be in the business of new customer acquisition first”

« How can we talk about the Ligue 1 fan experience without first addressing demand. Because there are a lot of empty seats in the stadiums. Although we covered the fan experience in our presentation, G2 emphasized that the LFP needed to be in the business of new customer acquisition first. The LFP responded very...
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“I like that Javier Tebas challenged the sports governance system in Europe”

« The potential LaLiga game in the USA stirred up a huge controversy in Europe. I am sure Javier Tebas expected this reaction. I like that he challenged the system. He made a statement of intent by questioning the status quo of sports governance in Europe. He didn’t win the first round, but it’s a...
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“Ironically US sports leagues are socialist, while European sports is a wild west”

Ironically, the U.S. sports leagues are run on a relatively socialist distribution model, while in Europe the sports business is a complete free- market wild, wild west, where in the end something like 90 % of the revenue goes to probably less than 10 % of the clubs in Europe. As a result, in Europe,...
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