LaLiga and G2 step up collaboration on attendance strategy

January 17, 2018  |  Sportcal LaLiga has extended and expanded its relationship with G2 Strategic, the USA-based sports consultancy, which helps the top Spanish soccer league and its clubs to maximise attendance revenues from matches. G2, which is headed up by experienced sports consultant Marshall Glickman, said the new agreement “substantially increases” the scope of...
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LaLiga extends consulting agreement with G2 Strategic

January 15, 2018 G2 will continue to advise professional football clubs to develop new strategies to increase stadium occupancy and gate receipts La Liga the Spanish professional football league and G2 Strategic (“G2”) today announced an extension of its consulting agreement, continuing a collaboration that began in November 2016. The new agreement substantially increases the...
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Euroleague Basketball launches Business Operations & Club Services (“BOCS”) division

October 03, 2017 Europe’s elite professional basketball league extends consulting agreement with G2 Strategic to advise BOCS Euroleague Basketball (“EB”) and G2 Strategic (“G2”) today announced the launch of a new department, Euroleague Business Operations & Club Services (“BOCS”), the first club services division among all European professional sports leagues. BOCS is modeled after similar...
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Summit aligns Euroleague Basketball clubs through business insights

July 17, 2017 | Nano Press A guest list of industry leaders, among them Twitter, Facebook, Youtube, Arsenal Football Club and the WWE, treated the clubs to a day’s worth of presentations on the best practices and latest trends in the fast-moving world of sports management. Gaining insight into basketball’s commercial side in order to build...
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Glickman: ‘If the fertilizers are so cheap, fans think that nothing happens for not attending a game’

June 19, 2017 | Palco23 Marshall Glickman, ticketing expert who currently works with La Liga and has already done so for the Euroleague, rejects as a positive formula the use of dynamic prices, and praises the need to value the price of fertilizers. Marshall Glickman is a consultant in issues of ticketing and sports venues of...
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La Liga signs G2 Strategic to launch its ticketing program

December 16, 2016 | Palco23 The League wants to give an impulse to the assistance in the stadiums, already already growing in recent seasons. The club management has closed an agreement with G2 Strategic , a consultancy specializing in the sports industry that will support the creation of a ticketing program that will be put at...
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