G2 Commentary / Articles Of Interest

LaLiga renews with the former president of the Portland Trail Blazers for the redesign of the stadiums

The consulting firm G2 Strategic will advise the clubs of the Spanish soccer competition in the development of “new experiences for those attending stadiums and broader strategies for client participation.” LaLiga and G2 Strategic renew their alliance in full redefinition of the stadium experience due to the impact of the Covid-19 pandemic. For the fifth consecutive...
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With your Equipment from The Plan to the Grass

The changing room tunnel, the press room or the plane where the players travel. More and more LaLiga teams allow fans to share space with professionals during game day. The football party involves much more than 90 minutes of show; today is an experience where gastronomy, games and history are mixed A group of fans watch a game...
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The Euroleague seeks American investors to open a franchise in London

Perhaps very few remember, but at the beginning of the 21st century there was a fleeting passage of a British team by the Euroleague, the London Towers. His presence did not last more than two seasons, but already hinted at the interest that the European basketball competition had for having a franchise in the United Kingdom. The...
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Euroleague Basketball: Boom of Viewers

January 12, 2017 | Panorama Luca Scafati directs the structure that helps clubs maximize the profits of the presences to the building. As also happened at the EA7 Milan The accounts will obviously only be done at the bottom, but the new Euroleague basketball format – with a real league with 16 teams with round-trip matches...
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An American in Limoges to help the CSP grow

October 5, 2016 | France Bleu The former president of Portland Trail Blazers is in Limoges. Now president of a consulting firm, it is he who set up the new ticket office of the CSP. But this is only the first step in his collaboration with the club limougeaud. His French partner answers our questions. The...
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