G2 Commentary / Articles Of Interest

G2 Strategic’s Marshall Glickman Talks European Sports Business

July 19, 2018 | By Tyler Everett, Assistant Managing Editor Consulting firm G2 Strategic, whose clients include La Liga and the EuroLeague, recently helped the European basketball league launch a club services division called Business Operations & Club Services. The BOCS program, which is modeled after the NBA’s Team Marketing & Business Operations department, is...
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La Liga extends and expands G2 Strategic deal

January 19, 2018  |  Sports Pro Consultancy to continue ticketing partnership with Spanish soccer league. La Liga, the governing body for the top two divisions of Spanish club soccer, has extended and expanded its partnership with G2 Strategic. The sports consultancy, which helps the Spanish soccer league and its clubs maximise attendance revenue from matches,...
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LaLiga and G2 step up collaboration on attendance strategy

January 17, 2018  |  Sportcal LaLiga has extended and expanded its relationship with G2 Strategic, the USA-based sports consultancy, which helps the top Spanish soccer league and its clubs to maximise attendance revenues from matches. G2, which is headed up by experienced sports consultant Marshall Glickman, said the new agreement “substantially increases” the scope of...
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Summit aligns Euroleague Basketball clubs through business insights

July 17, 2017 | Nano Press A guest list of industry leaders, among them Twitter, Facebook, Youtube, Arsenal Football Club and the WWE, treated the clubs to a day’s worth of presentations on the best practices and latest trends in the fast-moving world of sports management. Gaining insight into basketball’s commercial side in order to build...
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Glickman: ‘If the fertilizers are so cheap, fans think that nothing happens for not attending a game’

June 19, 2017 | Palco23 Marshall Glickman, ticketing expert who currently works with La Liga and has already done so for the Euroleague, rejects as a positive formula the use of dynamic prices, and praises the need to value the price of fertilizers. Marshall Glickman is a consultant in issues of ticketing and sports venues of...
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Euroleague Basketball: Boom of Viewers

January 12, 2017 | Panorama Luca Scafati directs the structure that helps clubs maximize the profits of the presences to the building. As also happened at the EA7 Milan The accounts will obviously only be done at the bottom, but the new Euroleague basketball format – with a real league with 16 teams with round-trip matches...
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