G2 Strategic, LLC is a boutique consulting firm providing global sports business solutions to clients in the United States and Europe. The company is based in Portland, Oregon. G2 is an acronym for Glickman Global, after its owner and CEO Marshall Glickman, emphasizing the firm’s focus on its international client base.
Marshall brings to the table an extensive array of hands-on experience, working with leagues, teams, venue developers, municipalities/governmental entities, law firms and corporations/brands.
Marshall is a true student of marketing, sales and brand-building. His creativity and business acumen serve his clients well. He understands that ‘globalization’ has come to sports with intensity.
Marshall has provided Euroleague with innovative and forward thinking advice; he has adjusted well to the realities of Europe.
Marshall has instincts well beyond his years. He understands the marketing, the economics and the administration of teams and the venues they play in.
Marshall is all about solutions, finding interesting ways to solve complex problems. He will be an asset to any company that works with him.
We appreciate the fresh perspective that G2 has brought to the table.
Olympique Lyonnais association with G2 Strategic is a refreshing departure from working with typical consultants. Marshall has been especially good at adapting his ideas to French business norms, culture and political realities.
Marshall and G2 have been an invaluable resource over many years, first back in the mid-2000’s when he helped us totally overhaul our approach to ticket sales for the French Tennis Federation’s indoor tournament, which resulted in doubling our sales, and today in providing excellent counsel as we keep benchmarking new ideas to build PSG into a world-class sports business enterprise.