FC Barcelona

G2, in partnership with Elevate Sports Partners, was retained by FC Barcelona to develop a comprehensive feasibility study on the viability of a new 18,000-seat multi-purpose arena adjacent to Camp Nou.  The study was delivered over a 4-month period, including several documents — Comparative Market & Competitive Venue Analysis, Existing Scheme Evaluation, Commercial Monetization Strategy, and Pro-Forma & Event Mix.  In addition, G2 was retained independently to develop a separate document, Development, Finance & Operating Options. G2 worked extensively with the venue architect, HOK, to develop new plans for seating configuration, premium experiences, partnerships and operating efficiencies, as well as an in-depth go-to-market sales & monetization strategy, as well as promoters, operators, lenders and prospective partners, to determine viability across a range of options.
ClientThe Car Rental Co
SkillsPhotography / Media Production
WebsiteGoodlayers.com

Project Title

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.