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Press Releases
« How can we talk about the Ligue 1 fan experience without first addressing demand. Because there are a lot of empty seats in the stadiums. Although we covered the fan experience in our presentation, G2 emphasized that the LFP needed to be in the business of new customer acquisition first. The LFP responded very...
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« The potential LaLiga game in the USA stirred up a huge controversy in Europe. I am sure Javier Tebas expected this reaction. I like that he challenged the system. He made a statement of intent by questioning the status quo of sports governance in Europe. He didn’t win the first round, but it’s a...
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Ironically, the U.S. sports leagues are run on a relatively socialist distribution model, while in Europe the sports business is a complete free- market wild, wild west, where in the end something like 90 % of the revenue goes to probably less than 10 % of the clubs in Europe. As a result, in Europe,...
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A sports and jazz lover, Marshall Glickman has been playin’ ball in sports business for almost 35 years. Originally from Portland, Oregon, he began his career in jazz program syndication for radio in Los Angeles, then in door-to-door selling of the then embryonic cable television business. Hired by the Portland Trailblazers in 1983, he took...
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Another step forward towards the achievement of the established 2017-22 Strategic Plan was taken by the ECA Shareholders at the latest meeting in Tel Aviv, Israel, with the creation of the Chief Business Officers Board (CBO Board). The new governing body will take the lead in the definition of current and future collective business strategy and of the...
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http://www.euroleaguebasketball.net/euroleague-basketball/news/i/8urpgnhpnputlusf/eb-business-summit-sets-sights-on-future
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July 19, 2018 | By Tyler Everett, Assistant Managing Editor Consulting firm G2 Strategic, whose clients include La Liga and the EuroLeague, recently helped the European basketball league launch a club services division called Business Operations & Club Services. The BOCS program, which is modeled after the NBA’s Team Marketing & Business Operations department, is...
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January 19, 2018  |  Sports Pro Consultancy to continue ticketing partnership with Spanish soccer league. La Liga, the governing body for the top two divisions of Spanish club soccer, has extended and expanded its partnership with G2 Strategic. The sports consultancy, which helps the Spanish soccer league and its clubs maximise attendance revenue from matches,...
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January 17, 2018  |  Sportcal LaLiga has extended and expanded its relationship with G2 Strategic, the USA-based sports consultancy, which helps the top Spanish soccer league and its clubs to maximise attendance revenues from matches. G2, which is headed up by experienced sports consultant Marshall Glickman, said the new agreement “substantially increases” the scope of...
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January 15, 2018 G2 will continue to advise professional football clubs to develop new strategies to increase stadium occupancy and gate receipts La Liga the Spanish professional football league and G2 Strategic (“G2”) today announced an extension of its consulting agreement, continuing a collaboration that began in November 2016. The new agreement substantially increases the...
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