« How can we talk about the Ligue 1 fan experience without first addressing demand. Because there are a lot of empty seats in the stadiums. Although we covered the fan experience in our presentation, G2 emphasized that the LFP needed to be in the business of new customer acquisition first. The LFP responded very well to that, and they hired us for a one-year contract in 2014 that was extended to a second year in 2015, » stated Marshall Glickman (USA) of the sports consulting agency G2 Strategic, to News Tank Football on 02/04/2019.