LaLiga partner G2 strategic: Digital ticketing creates new opportunities for clubs

As part of LaLiga’s Customer Experience Committee, clubs are working to create new digital experiences for fans.Embracing digital transformation has become essential to maintaining existing fans and attracting new ones, according to G2 Strategic CEO Marshall Glickman. While LaLiga stadiums remain closed to fans due to the coronavirus pandemic, there is hope that supporters can...
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LaLiga extends collaboration with G2 Strategic for 5th consecutive year

G2 to continue providing consultancy to club working groups formed by LaLiga to evolve fan experiences and customer engagement strategies G2 Strategic (“G2”) today announced the 5th consecutive extension of its consulting agreement with LaLiga, the Spanish professional football league, continuing a collaboration that began in November 2016. Under the new agreement, G2 will continue...
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LaLiga renews with the former president of the Portland Trail Blazers for the redesign of the stadiums

The consulting firm G2 Strategic will advise the clubs of the Spanish soccer competition in the development of “new experiences for those attending stadiums and broader strategies for client participation.” LaLiga and G2 Strategic renew their alliance in full redefinition of the stadium experience due to the impact of the Covid-19 pandemic. For the fifth consecutive...
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N3XT Sports, G2 Strategic & Maheta Molango team up to form 3MS CONSULTING

Collaboration set-up to help the sports industry address the challenges & opportunities in the post-pandemic “new normal” N3XT Sports (“N3XT Sports”) co-founded by Mounir Zok, former Director of Innovation & Technology for the US Olympic Committee, G2 Strategic (“G2”), led by former NBA executive Marshall Glickman, and Maheta Molango, former CEO of RCD Mallorca football...
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Marshall Glickman & Maheta Molango Talk Post-COVID “New Normal”

Football Innovation: New Opportunities for the industry post COVID-19For this week's online Meetup we had the pleasure to host Marshall Glickman, CEO of G2 Strategic, a global sports business consultancy with European clients such as LaLiga (4th consecutive year) and EuroLeague Basketball (18th consecutive year), and former president of the NBA’s Portland Trail Blazers, and...
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