July 19, 2018 | By Tyler Everett, Assistant Managing Editor Consulting firm G2 Strategic, whose clients include La Liga and the EuroLeague, recently helped the European basketball league launch a club services division called Business Operations & Club Services. The BOCS program, which is modeled after the NBA’s Team Marketing & Business Operations department, is...Read More
January 19, 2018 | Sports Pro Consultancy to continue ticketing partnership with Spanish soccer league. La Liga, the governing body for the top two divisions of Spanish club soccer, has extended and expanded its partnership with G2 Strategic. The sports consultancy, which helps the Spanish soccer league and its clubs maximise attendance revenue from matches,...Read More
January 17, 2018 | Sportcal LaLiga has extended and expanded its relationship with G2 Strategic, the USA-based sports consultancy, which helps the top Spanish soccer league and its clubs to maximise attendance revenues from matches. G2, which is headed up by experienced sports consultant Marshall Glickman, said the new agreement “substantially increases” the scope of...Read More
January 15, 2018 G2 will continue to advise professional football clubs to develop new strategies to increase stadium occupancy and gate receipts La Liga the Spanish professional football league and G2 Strategic (“G2”) today announced an extension of its consulting agreement, continuing a collaboration that began in November 2016. The new agreement substantially increases the...Read More
October 03, 2017 Europe’s elite professional basketball league extends consulting agreement with G2 Strategic to advise BOCS Euroleague Basketball (“EB”) and G2 Strategic (“G2”) today announced the launch of a new department, Euroleague Business Operations & Club Services (“BOCS”), the first club services division among all European professional sports leagues. BOCS is modeled after similar...Read More
July 17, 2017 | Nano Press A guest list of industry leaders, among them Twitter, Facebook, Youtube, Arsenal Football Club and the WWE, treated the clubs to a day’s worth of presentations on the best practices and latest trends in the fast-moving world of sports management. Gaining insight into basketball’s commercial side in order to build...Read More
June 19, 2017 | Palco23 Marshall Glickman, ticketing expert who currently works with La Liga and has already done so for the Euroleague, rejects as a positive formula the use of dynamic prices, and praises the need to value the price of fertilizers. Marshall Glickman is a consultant in issues of ticketing and sports venues of...Read More
December 16, 2016 | Palco23 The League wants to give an impulse to the assistance in the stadiums, already already growing in recent seasons. The club management has closed an agreement with G2 Strategic , a consultancy specializing in the sports industry that will support the creation of a ticketing program that will be put at...Read More
December 15, 2016 LaLiga Santander to launch program to help clubs increase attendance and revenues from ticket and premium seating sales G2 Strategic (“G2”), a boutique consulting firm specializing in the sports, entertainment and venue development sectors, announced today that it has entered into an agreement with the Spanish Professional Football League, Liga de Fútbol...Read More
