G2 Commentary / Articles Of Interest

Eurosport’s sense of community worth importing, exec says

December 4, 2006 | Sports Business Journal Marshall Glickman has a unique perspective on the international sports landscape, having worked on both sides of the Atlantic in various capacities. He started early in his career at the NBA, rising to broadcasting coordinator and director of media sales. He was president of the Trail Blazers and the...
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Hoops are gaining momentum in Europe.

May 11, 2006 | Business Week Le Basket Struggles To Score It’s an uphill battle for lesser teams, but hoops are gaining momentum in Europe By Carol Matlack It’s a Saturday night at the Pierre de Coubertin arena in Paris, and home team Paris Basket Racing is struggling to score. “Execute, execute!” coach Gordy Herbert pleads...
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Marshall Glickman Interview

September 25, 2005 | Hürriyet (Istanbul, Turkey) Ünlülere bedava bilet verilir mi hiç! NBA’de Jack Nicholson biletine herkesten fazla para öder ABD profesyonel basketbol ligi NBA dünya basketbolunun zirvesi. Büyük bir pazarlama stratejisiyle yönetilen bu lig ABD dışından da dünyanın en iyi oyuncularını transfer ediyor. Bu nedenle Avrupa’nın en iyi kulüp takımlarının mücadele ettiği Avrupa Ligi’nde...
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EuroLeague plays catch-up in its marketing

May 23, 2005 | Sports Business Journal By Greg Abel At the EuroLeague Final Four in Moscow earlier this month, the presence of NBA head coaches such as Mike Dunleavy and Kevin Pritchard, along with dozens of scouts, player personnel directors and general managers, confirmed that interest in international basketball has never been higher — at...
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The Whole World is Watching

June 14, 2004, Vol. 100, Issue 24  |  Sports Illustrated  |  By L. Jon Wertheim With renowned stars like Yao Ming who transcend borders, the NBA and the other U.S. major leagues are banking on big help from abroad to generate growth. The sun never sets on the NBA’s empire. The dominant piece of wall...
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