G2 Commentary / Articles Of Interest

September 25, 2005

Marshall Glickman Interview

September 25, 2005 | Hürriyet (Istanbul, Turkey) Ünlülere bedava bilet verilir mi hiç! NBA’de Jack Nicholson biletine herkesten fazla para öder ABD profesyonel basketbol ligi NBA dünya basketbolunun zirvesi. Büyük bir pazarlama stratejisiyle yönetilen bu lig ABD dışından da dünyanın en iyi oyuncularını transfer ediyor. Bu nedenle Avrupa’nın en iyi kulüp takımlarının mücadele ettiği Avrupa Ligi’nde...
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May 23, 2005

EuroLeague plays catch-up in its marketing

May 23, 2005 | Sports Business Journal By Greg Abel At the EuroLeague Final Four in Moscow earlier this month, the presence of NBA head coaches such as Mike Dunleavy and Kevin Pritchard, along with dozens of scouts, player personnel directors and general managers, confirmed that interest in international basketball has never been higher — at...
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June 14, 2004

The Whole World is Watching

June 14, 2004, Vol. 100, Issue 24  |  Sports Illustrated  |  By L. Jon Wertheim With renowned stars like Yao Ming who transcend borders, the NBA and the other U.S. major leagues are banking on big help from abroad to generate growth. The sun never sets on the NBA’s empire. The dominant piece of wall...
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July 8, 2003

Baloncesto y Empresa

July 8, 2003 | Gigantes (Spain) La Euroliga Se Miar En El Espejo De La NBA «La conexión entre los aficionados y el propio juego es superior en Europa que en la NBA. En Europa, la competición, la pasión con la que se viven los resultados es más auténtica. Los aficionados aman el baloncesto, viven intensamente...
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February 6, 2003

Marshall Glickman Interview

February 6, 2003 | CSKA (Moscow) Marshall Glickman Our goal is a sellout at every game Over the course of the day today in the PBC CSKA offices, discussions were held with candidates to work within the Euroleague ticket program. After long conversations with future ticket sales stars, Marshall Glickman, Euroleague marketing consultant and ex-president of...
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May 4, 2001

Something for Everyone

May 4, 2001 | Portland Tribune Only a baseball purist would complain about the revamped PGE Park By the Portland Tribune staff Eat your heart out, Ivana Trump; this is one face-lift with staying power! The Tribune team’s evening at the revamped PGE Park revealed a fresh-faced Field of Dreams for Portland. Our team of critics,...
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