Bend, OR—November 15, 2007—G2 Strategic, LLC has entered into its third extension of an agreement with the French Tennis Federation (“FFT”). G2’s work includes:
- Providing business consulting services relating to ticket sales for the BNP Paribas Masters (“BNPPM”), one of the ATP’s nine Master’s Series tournaments, in light of the decision to change the tournament format to offer double sessions for three of the tournament’s 7 days..
- Continuing development of BNPPM’s new ticket sales website, www.tennis-billets.fr.
- Working with the FFT to develop a new ticket strategy for Roland-Garros, in conjunction with the FFT’s plans to build a new, 15,000 seat stadium for the French Open.
The BNPPM Tournament Director, Jean-François Caujolle, said, “This year, following the second year of the strategy we have developed with Marshall, we experienced a 15% increase in paid attendance. Our collaboration has paid significant dividends, and we are looking forward to continuing to work with G2 Strategic to develop the most sophisticated approach to ticket sales possible, including the continuing development of our new website that is designed specifically to stimulate higher ticket demand.”
G2 Strategic CEO Marshall Glickman said, “I have always felt that professional tennis is a great property, with an ideal blend of drama, personality, intimacy and world-class athleticism. Under the ATP’s leadership, tennis is making very positive moves that will increase its spectator appeal. G2 is thrilled to be a part of it, especially now that we are working with tournaments in France, Spain, Germany and the United Kingdom. The French Tennis Federation is a forward-looking organization, assuming a leadership mantle for tennis worldwide.”
For more information contact:
Marshall Glickman
CEO
G2 Strategic
857-991-9361
marshall@g2strategic.net
www.g2strategic.net
Jean-François Caujolle
Tournament Director
French Tennis Federation (FFT)
+33.1.47.43.51.79
jfcaujolle@fft.fr
www.fft.fr / www.tennis-billets.fr