Boston—January 9, 2007—G2 Strategic announced today an agreement with the Association of Tennis Professionals (ATP), to provide consulting services relating to ticket sales for its tournaments.
“We are very pleased that G2 will be working with the ATP,” said ATP CMO Phil Anderton. “Based on G2’s prior work with Tennis Canada and the French Tennis Federation, G2 has already demonstrated their ability to develop effective ticket sales strategies in tennis. The ATP has embarked on a major overhaul of its business practices and ticket sales has emerged as a top priority. We view our agreement with G2 as a first step toward eventually rolling out a broader program for all 64 ATP tournaments worldwide.”
G2 Strategic CEO Marshall Glickman said, “We see tennis, and the ATP specifically, as a sport poised for tremendous growth. This is a sport that now sees itself as an entertainment property that can appeal to a broader audience than only avid tennis fans. Working directly with the ATP is a big step forward for G2. The ATP is providing its tournaments with the kind of leadership that is essential to establishing the men’s tennis circuit as a leader in live sports entertainment.”
About G2 Strategic
G2 Strategic, LLC provides global sports business solutions, addressing a broad range of issues and opportunities faced by the sports and entertainment industries. G2 stands for “Glickman Global,” as an acronym of its founder and CEO, Marshall Glickman and the firm’s focus on an international client base.
G2 Strategic was launched in June, 2004 and is based in Boston, Massachusetts. Mr. Glickman is the former president of the NBA Portland Trail Blazers and Oregon Arena Corporation, where he oversaw the development of the $262 million Rose Quarter complex. Mr. Glickman also served as Chairman and CEO of Portland Family Entertainment, a firm he founded to manage a $38 million renovation of a historic outdoor stadium, which was transformed to a modern, multi-purpose outdoor venue while maintaining its old school charm.
Since 1995, Glickman has served as a consultant to a range of clients, including architects (Ellerbe Becket, NBBJ), sports franchises (Indiana Pacers, Miami Heat, Toronto Raptors, Adecco Asvel, CSKA Moscow), construction companies (Clark Construction Group), private equity groups (GSO Capital Partners), developers (Bechtel, CSKA Holding, Groupe Gones & Sports, Dakota Properties), federations (French Tennis Federation, Tennis Canada) and leagues (Euroleague Basketball).
For more information, please contact:
Marshall Glickman
CEO
G2 Strategic
781-772-1932
marshall@g2strategic.net
www.g2strategic.net
Phil Anderton
Chief Marketing Officer
ATP
panderton@atptennis.com