G2 Strategic retained as advisor to Euroleague Basketball

Barcelona, July 19, 2012

Euroleague Basketball (EB) and G2 Strategic LLC (G2) announced that they have enteredvinto an agreement for G2 Strategic to provide advisoryvservices pertaining to ticket sales for the Turkish Airlines Euroleague Final Four as well as the Eurocup Final and consultation with several of its clubs. The Turkish Airlines Euroleague is the premier professional basketball competition in Europe. Its Final Four is one of the world’s most electrifying basketball events, televised live in nearly 200 countries on five continents and played each year in a pre-determined market. The 2013 Final Four will take place
at London’s The O2 Arena. The most recent Final Four was
played in May 2012 in Istanbul, Turkey.

The 24-team Turkish Airlines Euroleague includes the top
clubs from the elite professional leagues in as many as 17
countries. Of the 24 teams, 12 have permanent “A
Licenses” while other clubs qualify based on their results.
Under Euroleague Basketball’s bylaws, teams with an “A
License” must meet a variety of business standards,
including achieving paid attendance equal to 80% of arena
capacity. G2’s primary role will be to work with select
Euroleague Basketball clubs to assure these standards are

CEO Marshall Glickman launched G2 Strategic in 2004 to
provide business advisory and venue development services
in Europe and the United States. G2’s broad portfolio of clients has included the French Tennis Federation, the
Association of Tennis Professionals, Compass Groupe
France, Groupe Gones & Sports, Tennis Canada, the
Turkish Basketball League, CSKA Moscow, several
European tennis tournaments and others. G2 is currently
overseeing the development of a new 12,000-seat arena in
Villeurbanne, France, and has orchestrated stadium and
arena development projects in Moscow, Paris, Miami and
Portland, Oregon. G2 is based in Bend, Oregon.
“When Marshall worked with us from 2002-2005, he did a
fantastic job helping us transform our business,” said
Euroleague Basketball´s CEO Jordi Bertomeu. “Following
his advice, we launched Euroleague Properties, took the
Final Four to Prague and implemented a variety of new
business initiatives that have contributed to building the
league as a competition and as a sporting business
organization. We are now at a stage in our growth where we
can once again benefit from his deep experience in sports

“Euroleague Basketball is one of the world’s greatest
sporting competitions,” said G2 CEO Marshall Glickman.
“The challenge of working across so many different
economic, cultural and political systems is fascinating.
There is no cookie cutter solution – each market is vastly
different, so I am looking forward to bringing my experience
on both sides of the Atlantic.”

About G2 Strategic:

For more information please contact Marshall Glickman,
CEO G2 Strategic.


+1 857 991 9361