Paris Saint-Germain selects G2 Strategic to conduct sales training program to boost demand for 29% increase in premium seating inventory

G2 Strategic announced today that they have been selected by Paris Saint-Germain Football Club (“PSG”) to develop and conduct a sales training program to boost demand for new premium seating inventory.

The new capacity includes 425 new club seats associated with hospitality, and 40 new suites with 12, 15 or 20 seats.  In total, PSG’s ground, Parc des Princes, will have over 4300 premium seats, following a renovation project that has been phased in over the last three years.  Club seats include approximately 25 Ligue 1, Champions League and Cup matches, and range in price from €2700 to €14,000 per seat, annually.  Suites, which include the same matches, range in price from €222,000 to €600,000, annually.

PSG is one of the world’s most popular and well-know sports brands.  Following its acquisition by Qatar Sports Investments in 2011, PSG has emerged as the envy of France’s Ligue 1, both on and off the pitch.

G2 is a boutique sports business consultant and developer based in Portland, Oregon.  Other G2 clients based in Europe include Liga de Football Professional, the French professional soccer league, and Euroleague Basketball, the premier pan-European league.  G2 is also sits on the Board of Provence Basket, a professional basketball club based near Marseille, France.  G2 is being assisted by Marseille France-based AddedValue Consulting.

Frédéric Longuépée, PSG’s Commercial Director, said “We are thrilled to have the opportunity to again work with Marshall, following his very successful collaboration with myself and our Managing Director, Jean-Claude Blanc, when we were together at the French Tennis Federation.  We have a big challenge ahead of us, but I am confident Marshall will help us lead our sales team in the right direction.”

“For the last several months, we have had the good fortune to work closely with the French professional soccer league and almost all of their clubs,” said G2 CEO Marshall Glickman.  “Of course, we have been impressed by PSG’s huge following, not only in France, but especially in Asia and throughout the world; but we have been equally impressed by the business side of their organization.  We hope we can contribute to their continuing evolution as one of the best references for sports business in the world.”

“The mentality of the French sports industry is rapidly changing,” said AddedValue’s Antony Thiodet.  “The French clubs understand that they must strike a better balance between economic requirements and every club’s quest for greatness on the pitch.  It will be an honor to join G2’s team in working to take PSG to an even higher level of business excellence.”