Paris Saint-Germain selects G2 Strategic to conduct sales training program to boost demand for 29% increase in premium seating inventory

February 05, 2015

G2 Strategic announced today that they have been selected by Paris Saint-Germain Football Club (“PSG”) to develop and conduct a sales training program to boost demand for new premium seating inventory.

The new capacity includes 425 new club seats associated with hospitality, and 40 new suites with 12, 15 or 20 seats.  In total, PSG’s ground, Parc des Princes, will have over 4300 premium seats, following a renovation project that has been phased in over the last three years.  Club seats include approximately 25 Ligue 1, Champions League and Cup matches, and range in price from €2700 to €14,000 per seat, annually.  Suites, which include the same matches, range in price from €222,000 to €600,000, annually.

PSG is one of the world’s most popular and well-know sports brands.  Following its acquisition by Qatar Sports Investments in 2011, PSG has emerged as the envy of France’s Ligue 1, both on and off the pitch.

G2 is a boutique sports business consultant and developer based in Portland, Oregon.  Other G2 clients based in Europe include Liga de Football Professional, the French professional soccer league, and Euroleague Basketball, the premier pan-European league.  G2 is also sits on the Board of Provence Basket, a professional basketball club based near Marseille, France.  G2 is being assisted by Marseille France-based AddedValue Consulting.

Frédéric Longuépée, PSG’s Commercial Director, said “We are thrilled to have the opportunity to again work with Marshall, following his very successful collaboration with myself and our Managing Director, Jean-Claude Blanc, when we were together at the French Tennis Federation.  We have a big challenge ahead of us, but I am confident Marshall will help us lead our sales team in the right direction.”

“For the last several months, we have had the good fortune to work closely with the French professional soccer league and almost all of their clubs,” said G2 CEO Marshall Glickman“Of course, we have been impressed by PSG’s huge following, not only in France, but especially in Asia and throughout the world; but we have been equally impressed by the business side of their organization.  We hope we can contribute to their continuing evolution as one of the best references for sports business in the world.”

“The mentality of the French sports industry is rapidly changing,” said AddedValue’s Antony Thiodet.  “The French clubs understand that they must strike a better balance between economic requirements and every club’s quest for greatness on the pitch.  It will be an honor to join G2’s team in working to take PSG to an even higher level of business excellence.”

About G2 Strategic

G2 Strategic was launched in 2004 to provide business advisory and venue development services in Europe and the United States.  In addition to Liga de Football Professional and Euroleague Basketball, G2’s portfolio of clients has included the French Tennis Federation (BNP Paribas Masters and Roland Garros), the Association of Tennis Professionals, Compass Groupe France, Groupe Gones & Sports (Villeurbanne, France), Tennis Canada, Turkish Basketball League, CSKA Moscow, Madrid Masters (ATP), Dubai Duty Free Open, Hamburg Masters, other European Tennis, and several domestic clients in the United States.

Mr. Glickman is the former president of the NBA’s Portland Trail Blazers, where he orchestrated the development of the 21,000-seat Rose Garden arena.  Later, as founder and chairman of Portland Family Entertainment, Mr. Glickman oversaw the public/private partnership with the City of Portland that resulted in the renovation of Providence Park (formerly Jeld-Wen Field and PGE Park), and the return of the Portland Beavers (Pacific Coast League baseball) and Portland Timbers (Major League Soccer) to Portland.

G2, based in Portland, Oregon, produces the popular Jazz at the Oxford concert series in Bend, Oregon and is involved in several other development projects.  For more information, go to

About AddedValue

Launched in 2013 by Antony Thiodet, AddedValue is the consulting partner of various sports team in France and is involved in the process of arena projects around Europe.

Mr. Thiodet has extensive experience in sport marketing activities in France and Europe, including:

  • Head of marketing and communication in Fédération Française de Basketball, in charge of ticketing activities for EuroBasket 99.
  • Soccer Sport marketing manager in Adidas Europe, in charge of Euro 2000.
  • Vice-President in charge of Business Operations for basketball club ASVEL Lyon-Villeurbanne, where he established the conditions of the buy-out of the Team by French NBA Star Tony Parker.

AddedValue is located in Marseille, where the company is driving the process of relocating a pro basketball club through the Provence Basket Project.  For more information, go to


Marshall Glickman
CEO, G2 Strategic

Antony Thiodet
President, AddedValue Consulting

Frédéric Longuépée
Commercial Director, PSG