La Liga signs G2 Strategic to launch its ticketing program

December 16, 2016 | Palco23

The League wants to give an impulse to the assistance in the stadiums, already already growing in recent seasons. The club management has closed an agreement with G2 Strategic , a consultancy specializing in the sports industry that will support the creation of a ticketing program that will be put at the service of its members.

The project pursues three central objectives, such as the acquisition of new audiences, the loyalty of existing ones and the increase of income from the sale of tickets. To achieve this, workshops will be given, documentation will be exchanged and a business strategy will be designed.

“During the second phase, La Liga and G2 will select between 8 and 12 clubs, with representation of the two categories, who will work closely with G2 for several months to develop exhaustive business plans specific to each club and its respective area of ​​influence, with the goal of increasing attendance during the 2018-2019 season, “they say.

Javier Tebas , president of the employers, is confident that, once the audiovisual business has been consolidated, the next challenge is to “help train our clubs with the best practices that are being implemented by sports leagues around the world”. time to encourage attendance.

The League relies on the work that G2 Strategic has done with the Ligue-1 and the Euroleague, which after analyzing considers that they will “bring a fresh perspective, which is exactly what we need”. In France, he created the G2 Consortium France, which includes six football clubs (Paris Saint-Germain, FC Metz, Lille OSC, Olympique Lyonnais, AS Nancy, Chamois Niortais FC), two rugby clubs (Stade Français CASG, Atlantique Stade Rochelais) and two basketball clubs (Antibes Sharks, Limoges CSP) to increase the demand for tickets.

For this project, the general manager of the firm, Marshall Glickman , has hired Joaquín Blázquez Buisán , with whom he has already collaborated for a project of the maximum continental basketball competition. “As the traditional fan base slowly decreases, I have had to train my clients to adapt to a set of global consumer and demographic trends as well as economic realities that everyone is facing. only from the increase in income from television rights, “said Glickman. Among the audiences they want to reach, the feminine, families and millennials .

It should be remembered that attendance in the stadiums of Spanish football has grown steadily in recent seasons, exceeding for the first time the 14 million viewers in 2015-2016.Everything indicates that this year we will be able to improve these results, since so far this year it has grown by 1.17%, with 5.57 million followers.


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