Boston, Massachusettes—May 26, 2005—G2 Strategic announced today an agreement with the French Tennis Federation (Federation Francaise De Tennis) to develop strategies to increase ticket sales for the BNP Paribas Masters, which will take place in Paris from October 31 to November 6, 2005. The 18-month agreement will focus on sales for the 2006 tournament.
The French Tennis Federation owns and operates the French Open, held at legendary Roland Garros in June, and the BNP Paribas Masters, held annually at the end of October in Paris’ Bercy Arena. The BNP Paribas Masters is one of 10 ATP Masters’ Series events held worldwide.
This is G2 Strategic’s second major agreement in tennis, following an agreement with Tennis Canada, also relating to the development of ticket sales strategies. Tennis Canada owns and operates 2 of the 10 US Open Cup Series events – the Rogers Cup and Tennis Masters Canada.
For its work with the French Tennis Federation, G2 Strategic will team up with SRO Strategies, a consulting firm based in Portland, Oregon. SRO Strategies is also partnering with G2 Strategic on its work for Tennis Canada.
“In Paris, the French Open is one of the most in-demand sporting events in the world, so it has always been challenging for the BNP Paribas Masters, which is played indoors in the fall, to generate the attendance it deserves,” said G2 Strategic CEO Marshall Glickman. “However, Doug Piper (SRO Strategies’ CEO) and I have taken a look at the situation and think we can work with the Federation to implement a strategy that will result in increases at the gate.”
FTA Deputy Director of Administration, Frederic Longuepee added, “Marshall has a growing reputation for success in Europe, because he has shown he can draw from the American experience while crafting business strategies that are effectively adapted and sensitive to European cultures. We are looking forward to collaborating with G2 Strategic over the next several months.”
“I have long believed that professional tennis, with some obvious exceptions, is under-marketed, especially outside of the traditional tennis communities,” said Glickman. “As a result, we have been working hard to get to know the people in tennis and are finding a very nice reception and openness to the idea that tickets do not sell themselves. The French Tennis Federation is one of the sport’s most important organizations, so this is very exciting for Doug and me.”
For more information contact:
Marshall Glickman
CEO
G2 Strategic
781-772-1932
marshall@g2strategic.net
www.g2strategic.net
Frederic Longuepee
Deputy Director, Administration
French Tennis Federation
+33 1 47 43 51 64
flonguepee@fft.fr