G2 Strategic Extends Agreement with Euroleague Basketball to Provide Business Consulting

March 20, 2014

G2 Strategic (G2) and Turkish Airlines Euroleague Basketball (EB) have announced an 18-month extension of their agreement for G2 Strategic to provide consulting services.  Euroleague Basketball manages the Turkish Airlines Euroleague, the premier basketball competition in Europe, featuring 24 clubs from 12 countries , including many famous sports brands, such as FC Barcelona, CSKA Moscow, Real Madrid, Olympiacos Piraeus and FC Bayern Munich.

G2’s focus will be club ticketing strategies, as well as a business matters pertaining to the Turkish Airlines Final Four, one of the world’s greatest basketball showcases, which this year will be held in Milan, Italy on May 16 & 18.

Turkish Airlines Final Four

G2’s CEO, Marshall Glickman, served as a full-time consultant with Euroleague Basketball from 2002-2004, when he was based at EB’s headquarters in Barcelona, Spain.  Since forming G2 in 2004, EB has been a regular client; this extension is the fifth consulting agreement between the parties.

“We have had very positive results working with G2 Strategic,” said Euroleague CEO Jordi Bertomeu.  “In-arena attendance has always been a pillar for us, as full arenas are not only important for the image of the league, but also vital to achieving greater balance in the clubs’ budgets, making their business more sustainable.  Working with G2 Strategic is helping our teams to create a more efficient ticketing sales structure and to become more pro-active with potential buyers.  We have already seen impressive results from several teams participating in the program, including EA7 Armani Milan, a club that has worked closely with Marshall; in only one year, they have increased paid attendance by over 120%.  There are several other similar success stories.”

“Working with Euroleague Basketball has been an incredible experience,” said G2 CEO Marshall Glickman.  “Over the last 10 years, our company has worked with basketball clubs, tennis tournaments and leagues across several European countries.  We have learned that there are no cookie cutter solutions – as each market presents unique cultural and economic challenges, requiring that we adapt our strategies to the specific situation that each club must face.”

About G2 Strategic

G2 Strategic was launched in 2004 to provide business advisory and venue development services in Europe and the United States.  In addition to Euroleague Basketball, G2’s portfolio of clients has included the French Tennis Federation (BNP Paribas Masters and Roland Garros), the Association of Tennis Professionals, Compass Groupe France, Groupe Gones & Sports, Tennis Canada, Turkish Basketball League, CSKA Moscow, and several European tennis tournaments. For more information, go to www.g2strategic.net.

Mr. Glickman is the former president of the NBA’s Portland Trail Blazers, where he orchestrated the development of the 21,000-seat Rose Garden arena.  Later, as founder and chairman of Portland Family Entertainment, Mr. Glickman also oversaw the public/private partnership with the City of Portland that resulted in the renovation of Providence Park (formerly Jeld-Wen Field and PGE Park), and the return of the Portland Beavers and Portland Timbers to Portland.

G2 is based in Bend, Oregon, where they produce the popular Jazz at the Oxford concert series and are involved in several other development projects.

About Euroleague Basketball

A global leader in sports management, Euroleague Basketball is enjoying its second decade of sustained growth as an innovative organizer of elite competitions and events.  Euroleague Basketball was founded in 2000 under a private organization model considered a breakthrough for European professional sports.  It now manages the continent’s two premier basketball competitions, the Turkish Airlines Euroleague and the Eurocup.  Consisting of 72 teams from as many as 25 countries.  Each season culminates in the naming of a continental champion at the Turkish Airlines Euroleague Final Four, now a signature event on the world sports calendar.  All recent Final Fours have been broadcast live to nearly 200 countries on all five continents, matching the company’s growth both on-line and in-arena attendance.  Euroleague Basketball also manages the Nike International Junior Tournament, a season-long U18 competition with four qualifying tournaments in four different countries, culminating in the crowning of the U18 men’s continental champion each Spring in parallel with the Turkish Airlines Euroleague Final Four.  Of the court, the Euroleague Basketball Institute also takes an active role in educating and inspiring talented individuals in the fields of sports management and coaching, while its acclaimed Corporate Social Responsibility and Marketing One Team program, with the participation of 17 clubs and other partners and organizations across the globe, develops educational programs that use the power of basketball to integrate communities.


Marshall Glickman
G2 Strategic

Jordi Bertomeu
Euroleague Basketball