Armored Things Adds Sports Executive Marshall Glickman to Its Board of Advisors

G2 Strategic CEO brings global sports management experience to crowd intelligence software company     BOSTON, March 02, 2021 (GLOBE NEWSWIRE) — Armored Things, the crowd intelligence software company, today announced the addition of Marshall Glickman, the CEO of G2 Strategic, LLC, to its Board of Advisors. G2 is a boutique consulting firm providing global sports business solutions to...
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European football must look beyond win-at-all-costs strategy and blend in U.S. approach

Results on the pitch matter. However, in European football, too many “old school” bosses want to win at all costs, taking on unsustainable debt loads and wage-to-revenue ratios, without regard for the economic consequences. This includes draining resources that are urgently needed to respond to the challenge of declining interest among Gen Z (as revealed in recent...
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LaLiga partner G2 strategic: Digital ticketing creates new opportunities for clubs

As part of LaLiga’s Customer Experience Committee, clubs are working to create new digital experiences for fans.Embracing digital transformation has become essential to maintaining existing fans and attracting new ones, according to G2 Strategic CEO Marshall Glickman. While LaLiga stadiums remain closed to fans due to the coronavirus pandemic, there is hope that supporters can...
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LaLiga extends collaboration with G2 Strategic for 5th consecutive year

G2 to continue providing consultancy to club working groups formed by LaLiga to evolve fan experiences and customer engagement strategies G2 Strategic (“G2”) today announced the 5th consecutive extension of its consulting agreement with LaLiga, the Spanish professional football league, continuing a collaboration that began in November 2016. Under the new agreement, G2 will continue...
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LaLiga renews with the former president of the Portland Trail Blazers for the redesign of the stadiums

The consulting firm G2 Strategic will advise the clubs of the Spanish soccer competition in the development of “new experiences for those attending stadiums and broader strategies for client participation.” LaLiga and G2 Strategic renew their alliance in full redefinition of the stadium experience due to the impact of the Covid-19 pandemic. For the fifth consecutive...
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