Paris La Défense Arena

Responding to NBA Request for Proposals, G2 retained to craft response and lead pursuit of NBA, WNBA, Basketball Africa League and related events to relocate to Paris La Défense Arena from 2025.  Working with Gensler on alternative basketball configuration that will increase capacity to ~38,000 and gross potential gate receipts to ~€32M (two NBA regular season games).  Once selected, G2 will act as lead negotiator to finalize legally-binding agreement.

ClientThe Car Rental Co
SkillsPhotography / Media Production

Project Title

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth.