We understand sports business. On both sides of the Atlantic.

G2 Strategic, LLC is a boutique consulting firm providing global sports business solutions to clients in the United States and Europe. The company is based in Portland, Oregon. G2 is an acronym for Glickman Global, after its owner and CEO Marshall Glickman, emphasizing the firm’s focus on its international client base.

Marshall brings to the table an extensive array of hands-on experience, working with leagues, teams, venue developers, municipalities/governmental entities, law firms and corporations/brands.

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  • Marshall is a true student of marketing, sales and brand-building. His creativity and business acumen serve his clients well. He understands that ‘globalization’ has come to sports with intensity.

    David Stern
    Commissioner Emeritus, NBA
  • Marshall has provided Euroleague with innovative and forward thinking advice; he has adjusted well to the realities of Europe.

    Jordi Bertomeu
    President & CEO – Euroleague Basketball
  • Marshall has instincts well beyond his years. He understands the marketing, the economics and the administration of teams and the venues they play in.

    Jon Spoelstra
    Author, Consultant and President, Mandalay Sports
  • Marshall is all about solutions, finding interesting ways to solve complex problems. He will be an asset to any company that works with him.

    Sauro Mambrini
    President & CEO, Champion Europe
  • We appreciate the fresh perspective that G2 has brought to the table.

    Javier Tebas
    President, LaLiga
  • Olympique Lyonnais association with G2 Strategic is a refreshing departure from working with typical consultants.   Marshall has been especially good at adapting his ideas to French business norms, culture and political realities.

    Harry Moyal
    Deputy General Manager, Business & Strategy, Olympique Lyonnais Football Club
  • Marshall and G2 have been an invaluable resource over many years, first back in the mid-2000’s when he helped us totally overhaul our approach to ticket sales for the French Tennis Federation’s indoor tournament, which resulted in doubling our sales, and today in providing excellent counsel as we keep benchmarking new ideas to build PSG into a world-class sports business enterprise.

    Frédéric Longuépée
    Deputy Managing Director, Business Operations, Paris St. Germain Football Club; former Director, Ticketing, Corporate Hospitality & Merchandising, French Tennis Federation

Portland, Oregon / Europe

Marshall Glickman, CEO
Phone : (857) 991-9361
Email : marshall@g2strategic.net

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