G2 STRATEGIC SINGS 3RD AGREEMENT WITH FRENCH TENNIS FEDERATION (FFT)
Bend, OR—November 15, 2007—G2 Strategic, LLC has entered into its third extension of an agreement with the French Tennis Federation (“FFT”). G2’s work includes:
- Providing business consulting services relating to ticket sales for the BNP Paribas Masters (“BNPPM”), one of the ATP’s nine Master’s Series tournaments, in light of the decision to change the tournament format to offer double sessions for three of the tournament’s 7 days..
- Continuing development of BNPPM’s new ticket sales website, www.tennis-billets.fr.
- Working with the FFT to develop a new ticket strategy for Roland-Garros, in conjunction with the FFT’s plans to build a new, 15,000 seat stadium for the French Open.
The BNPPM Tournament Director, Jean-François Caujolle, said, “This year, following the second year of the strategy we have developed with Marshall, we experienced a 15% increase in paid attendance. Our collaboration has paid significant dividends, and we are looking forward to continuing to work with G2 Strategic to develop the most sophisticated approach to ticket sales possible, including the continuing development of our new website that is designed specifically to stimulate higher ticket demand.”
G2 Strategic CEO Marshall Glickman said, “I have always felt that professional tennis is a great property, with an ideal blend of drama, personality, intimacy and world-class athleticism. Under the ATP’s leadership, tennis is making very positive moves that will increase its spectator appeal. G2 is thrilled to be a part of it, especially now that we are working with tournaments in France, Spain, Germany and the United Kingdom. The French Tennis Federation is a forward-looking organization, assuming a leadership mantle for tennis worldwide.”
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About G2 Strategic
G2 Strategic, LLC provides global sports business solutions, addressing a broad range of issues and opportunities faced by the sports and entertainment industries. G2 stands for “Glickman Global,” as an acronym of its founder and CEO, Marshall Glickman and the firm’s focus on an international client base.
G2 Strategic was launched in June, 2004 and is based in Bend, Oregon, after its recent relocation from Boston. Mr. Glickman is the former president of the NBA Portland Trail Blazers and Oregon Arena Corporation, where he oversaw the development of the $262 million Rose Quarter complex. Mr. Glickman also served as Chairman and CEO of Portland Family Entertainment, a firm he founded to manage a $38 million renovation of a historic outdoor stadium, which was transformed to a modern, multi-purpose outdoor venue while maintaining its old school charm.
Since 1995, Glickman has served as a consultant to a range of clients, including architects (Ellerbe Becket, NBBJ), sports franchises (Indiana Pacers, Miami Heat, Toronto Raptors, Adecco Asvel, CSKA Moscow), tennis tournaments (Rogers Cup, BNP Paribas Masters, Roland-Garros, Dubai Duty Free Open, Nottingham Open, ARAG World Team Championship, Masters Series Hamburg, Mutua Madrileña Masters Madrid), construction companies (Clark Construction Group), private equity firms (GSO Capital Partners), developers (Bechtel, CSKA Holding, Groupe Gones & Sports, Dakota Properties), federations (French Tennis Federation, Tennis Canada) and leagues (Euroleague Basketball). In addition, G2 Strategic is part of The Sports Alliance, with RTKL Architects and Blackman Cunningham, which is involved in several major arena and stadium projects worldwide.
Glickman can be heard each month on Glickman Global, a special feature of Sports Business Radio, which is aired nationally, each week, on the Sports Byline Broadcast network and is available via podcast on I-Tunes. Glickman Global segments can be heard on G2’s website at www.g2strategic.net.