G2 STRATEGIC/SRO STRATEGIES EXTEND AGREEMENT WITH TENNIS CANADA
August 20, 2005—G2 Strategic and SRO Strategies announced today that they have extended their agreement with Tennis Canada, where they will continue to develop strategies to increase ticket sales for Canada’s two premier professional tennis events.
Tennis Canada oversees two of the ten US Open Series tournaments in North America—WTA’s Rogers’ Cup (August 13-21, Toronto) and ATP’s Tennis Masters Canada (August 8-14, Montreal).
Stacey Allaster, Tennis Canada’s Vice-President and Tournament Director said, “We have been very pleased with the way Marshall and Doug have analyzed our situation and have offered recommendations that we can put into action. We are looking forward to working with them on a go-forward basis.”
“We appreciate that Tennis Canada has helped us break into the tennis community,” said G2 Strategic CEO Marshall Glickman. “We have learned a great deal from each other.”
Doug Piper, President of SRO Strategies, added, “This is a very successful tournament, but they are not gloating—they want to be even move successful at the gate and with their entire option. Stacey and her staff have been very receptive to our recommendations that we hope will stimulate even more growth.”
About G2 Strategic
G2 Strategic LLC, provides global sports business solutions, addressing a broad range of issues and opportunities faced by the sports and entertainment industries. G2 stands for “Glickman Global,” as an acronym of its founder and CEO, Marshall Glickman and the firm’s focus on an international client base. G2 Strategic was launched in June, 2004 and is based in Boston, Massachusetts.
Mr. Glickman is the former president of the NBA’s Portland Trail Blazers and Oregon Arena Corporation, where he oversaw the $262 million Rose Quarter complex. He also has served as Chairman and CEO of Portland Family Entertainment, a firm he founded to develop a $38 million renovation to a historic 30,000 seat outdoor stadium, which was transformed to a modern, multi-purpose outdoor venue, while maintaining its old school charm. In addition, PFE acquired several minor league franchises.
Since 1995, Glickman has served as a consultant to a range of clients, including architects (Ellerbe Becket, NBBJ), sports franchises (Indiana Pacers, Miami Heat, Toronto Raptors), construction companies (Clark Construction Group), developers (Bechtel) and leagues (Euroleague).
With the launch of G2 Strategic, Glickman is focusing on formulating business development strategies for an expanding client base, which includes three European sports organizations—Euroleague Basketball, which is Europe’s “elite” basketball league, CSKA Moscow, the historic “Red Army” team of Russia, and the French Tennis Federation, operators of Roland Garros (the French Open) and the BNP Paribas Masters, as well as Tennis Canada, and other private clients.
About SRO Strategies
SRO’s expertise is focused on providing integrated strategic planning and execution in the areas of marketing, sales, communications, public relations and broadcast serving the sports, collegiate, entertainment, amusement and events industry.
Doug Piper, former National Hockey League senior executive, is CEO of SRO. Mr. Piper’s background includes being a full time employee of such major league franchises as the Portland Trail Blazers, the Utah Jazz, the Edmonton Oilers and the Carolina Hurricanes as well as ESPN. Over the years, SRO clients have included the New York Mets, Dallas Stars, Madison Square Garden, the Edmonton Oilers, the Canadian Football League, Euroleague Basketball, the Western Hockey League, the CBA, Major League Soccer and the Buffalo Sabres to name a few.
In addition, SRO provides sponsorship management services to large corporate sponsors, facilities developers and managers and government bodies involved in sports as economic development tools.
For more information contact:
Marshall Glickman, CEO, G2 Strategic
Doug Piper, CEO, SRO, Inc.
Stacey Allaster, Vice-President & Tournament Director, Tennis Canada