G2 STRATEGIC SIGNS AGREEMENT WITH FRENCH TENNIS FEDERATION
Boston, Massachusettes—May 26, 2005—G2 Strategic announced today an agreement with the French Tennis Federation (Federation Francaise De Tennis) to develop strategies to increase ticket sales for the BNP Paribas Masters, which will take place in Paris from October 31 to November 6, 2005. The 18-month agreement will focus on sales for the 2006 tournament.
The French Tennis Federation owns and operates the French Open, held at legendary Roland Garros in June, and the BNP Paribas Masters, held annually at the end of October in Paris' Bercy Arena. The BNP Paribas Masters is one of 10 ATP Masters' Series events held worldwide.
This is G2 Strategic's second major agreement in tennis, following an agreement with Tennis Canada, also relating to the development of ticket sales strategies. Tennis Canada owns and operates 2 of the 10 US Open Cup Series events - the Rogers Cup and Tennis Masters Canada.
For its work with the French Tennis Federation, G2 Strategic will team up with SRO Strategies, a consulting firm based in Portland, Oregon. SRO Strategies is also partnering with G2 Strategic on its work for Tennis Canada.
"In Paris, the French Open is one of the most in-demand sporting events in the world, so it has always been challenging for the BNP Paribas Masters, which is played indoors in the fall, to generate the attendance it deserves," said G2 Strategic CEO Marshall Glickman. "However, Doug Piper (SRO Strategies' CEO) and I have taken a look at the situation and think we can work with the Federation to implement a strategy that will result in increases at the gate."
FTA Deputy Director of Administration, Frederic Longuepee added, "Marshall has a growing reputation for success in Europe, because he has shown he can draw from the American experience while crafting business strategies that are effectively adapted and sensitive to European cultures. We are looking forward to collaborating with G2 Strategic over the next several months."
"I have long believed that professional tennis, with some obvious exceptions, is under-marketed, especially outside of the traditional tennis communities," said Glickman. "As a result, we have been working hard to get to know the people in tennis and are finding a very nice reception and openness to the idea that tickets do not sell themselves. The French Tennis Federation is one of the sport's most important organizations, so this is very exciting for Doug and me."
For more information contact:
Deputy Director, Administration
French Tennis Federation
+33 1 47 43 51 64
About G2 Strategic
G2 Strategic, LLC provides global sports business solutions, addressing a broad range of issues and opportunities faced by the sports and entertainment industries. G2 stands for "Glickman Global," as an acronym of its founder and CEO, Marshall Glickman and the firm's focus on an international client base.
G2 Strategic was launched in June, 2004 and is based in Boston, Massachusetts. Mr. Glickman is the former president of the NBA Portland Trail Blazers and Oregon Arena Corporation, where he quarterbacked the $262 million Rose Quarter complex. He also has served as Chairman and CEO of Portland Family Entertainment, a firm he founded to undergo a $38 million renovation to a historic outdoor stadium, which was transformed to a modern, multi-purpose outdoor venue while maintaining its old school charm.
Since 1995, Glickman has served as a consultant to a range of clients, including architects (Ellerbe Becket, NBBJ), sports franchises (Indiana Pacers, Miami Heat, Toronto Raptors), construction companies (Clark Construction Group), developers (Bechtel) and leagues (Euroleague Basketball. Since the launch of G2 Strategic in August, 2004, Glickman has focused on formulating business development strategies for an expanding client base, which includes several European sports organizations - Euroleague (which is the top pan-European basketball league), Tennis Canada, the French Tennis Federation and CSKA Moscow (the Red Army team of Russia).