G2 STRATEGIC EXTENDS AGREEMENT WITH FRENCH TENNIS FEDERATION
Roland Garros Added to Scope
Boston—January 26, 2007—G2 Strategic announced today an extension of its agreement with the French Tennis Federation (FFT), to provide consulting services relating to ticket sales for the BNP Paribas Masters (ATP Masters’ Series) and Roland-Garros (the French Open).
“We have been working with Marshall Glickman’s company for the past 18 months,” said FFT Director of Finance and Administration Frédéric Longuépée. “They have offered us some very innovative solutions to stimulate gate receipts, such as our ‘corporate giving’ program with Suez Environnement, and now a series of consumer promotions that we expect to not only boost ticket sales, but bring us new sponsorship income as well.”
“It has been quite a learning experience working with an institution with the heritage and standing of the FFT,” said G2 Strategic CEO Marshall Glickman. “The FFT has over 1 million licensees in France, but we have found that live tennis also appeals to small businesses and young adults who are interested in the hospitality, business and entertainment benefits that surround an event with the status of the BNP Paribas Masters. Looking forward, we want to bring some of the same principals to Roland-Garros, because eventually they will have a new stadium and, with it, significantly more inventory.”
About G2 Strategic
G2 Strategic, LLC provides global sports business solutions, addressing a broad range of issues and opportunities faced by the sports and entertainment industries. G2 stands for “Glickman Global,” as an acronym of its founder and CEO, Marshall Glickman and the firm’s focus on an international client base.
G2 Strategic was launched in June, 2004 and is based in Boston, Massachusetts. Mr. Glickman is the former president of the NBA Portland Trail Blazers and Oregon Arena Corporation, where he quarterbacked the $262 million Rose Quarter complex. He also has served as Chairman and CEO of Portland Family Entertainment, a firm he founded to undergo a $38 million renovation to a historic outdoor stadium, which was transformed to a modern, multi-purpose outdoor venue while maintaining its old school charm.
Since 1995, Glickman has served as a consultant to a range of clients, including architects (Ellerbe Becket, NBBJ), sports franchises (Indiana Pacers, Miami Heat, Toronto Raptors), construction companies (Clark Construction Group), private equity groups (GSO Capital Partners), developers (Bechtel), federations (Tennis Canada) and leagues (Euroleague Basketball.) Since the launch of G2 Strategic in August, 2004, Glickman has focused on formulating business development strategies for an expanding client base, which includes several European sports organizations – Euroleague (which is the top pan-European basketball league), the French Tennis Federation, Groupe Gones & Sports and CSKA Moscow (the Red Army team of Russia).
For More Information:
Director, Finance & Administration
French Tennis Federation