About G2

G2 Strategic, LLC is a boutique consulting firm providing global sports business solutions to clients in the United States and Europe. The company is based in Bend, Oregon. G2 is an acronym for Glickman Global, after its owner and CEO Marshall Glickman, emphasizing the firm's focus on its international client base.

Marshall brings to the table an extensive array of hands-on experience, working with leagues, teams, venue developers, municipalities/governmental entities, law firms and corporations/brands.

There are hundreds of firms offering sports business consulting. G2 Strategic differentiates itself in several ways:

  • G2 Strategic's boutique size assures that the client's interests are personally attended to by Marshall and overhead is kept to a minimum level.
  • Marshall can evaluate sports business issues through the eyes of clubs, leagues, sponsors, broadcasters, governments and investors, as he has worked closely with all of these key stakeholders, providing strategic advice that considers the interests of all the disparate parties.
  • Marshall understands the mentality and structure of sports business on both sides of the Atlantic.

Marshall is the former president of the NBA's Portland Trail Blazers and its affiliated companies and the founder/chairman/CEO of Portland Family Entertainment, former owner of minor league clubs in baseball and soccer. Early in his career, Marshall spent two years with the National Basketball Association, as their Broadcasting Coordinator and Director of Media Sales (NBA Properties).

Marshall began his career in Los Angeles, syndicating jazz radio programs. Later, Marshall sold cable and pay television subscriptions door to door, before starting his sports business career with the Trail Blazers.

Marshall has led the development of two major public assembly venues - the $262 million Rose Quarter and the $38 million renovation of PGE Park, both located in Portland, Oregon. In this capacity, he has been intimately involved with public/private partnerships, transportation management, debt financing, contractually-obligated income sales and strategy, construction/design contracts, food & beverage, sponsorships, venue operations/bookings, event productions, and television broadcasting.

Marshall founded G2 Strategic in September, 2004, after living for two years in Barcelona, Spain, as a full-time consultant to Euroleague Basketball. Marshall is one of the few sports business executives who has been intimately involved with both of the world's leading professional basketball leagues and has hands-on experience on both sides of the Atlantic Ocean.