About G2

We provide global sports business solutions, addressing a broad range of issues and opportunities faced by the sports and entertainment industries.

G2 Strategic, LLC

G2 Strategic is a boutique consulting firm providing global sports business solutions to clients in the United States and Europe. The company is based in Portland, Oregon. G2 is an acronym for Glickman Global, after its owner and CEO Marshall Glickman, emphasizing the firm’s focus on its international client base.

Marshall brings to the table an extensive array of hands-on experience, working with leagues, teams, venue developers, municipalities/governmental entities, law firms and corporations/brands.

There are hundreds of firms offering sports business consulting. G2 Strategic differentiates itself in several ways:

  • G2 Strategic’s boutique size assures that the client’s interests are personally attended to by Marshall and overhead is kept to a minimum level.
  • Marshall can evaluate sports business issues through the eyes of clubs, leagues, sponsors, broadcasters, governments and investors, as he has worked closely with all of these key stakeholders, providing strategic advice that considers the interests of all the disparate parties.
  • Marshall understands the mentality and structure of sports business on both sides of the Atlantic.

Mr. Glickman is the former President of the NBA’s Portland Trail Blazers and its affiliated companies, including Oregon Arena Corporation (now Portland Arena Management), where he oversaw the development of the $262m Rose Quarter district, including the Rose Garden (now Moda Center), a 21,000-seat multi-purpose indoor arena.

He is also the former Founder, Chairman & CEO of Portland Family Entertainment, which owned and operated several minor league sports clubs, including the Portland Timbers (who now play Major League Soccer), and renovated PGE Park (now Providence Park), a 21,000-seat multi-purpose outdoor stadium which has since been converted to a soccer-only stadium for the Timbers.

Early in his career, Marshall spend two years with the National Basketball Association, where he was Broadcasting Coordinator and Director of Media Sales (NBA Properties).

Marshall began his career in Los Angeles, syndicating jazz radio programs. Later, Marshall sold cable and pay television subscriptions door to door, before starting his sports business career with the Trail Blazers.

Marshall founded G2 Strategic in September, 2004, after living for two years in Barcelona, Spain, as a full-time consultant to Euroleague Basketball. Marshall is one of the few sports business executives who has been intimately involved with both of the world’s leading professional basketball leagues and has hands-on experience on both sides of the Atlantic Ocean.